Experiential / Booth Design

During my time as a Senior Studio Artist at Inizio Evoke, I focused on turning brand strategy into physical environments. I serve as the technical lead to ensure assets for brands like Edwards Life Sciences, Genentech, and Neutrogena are ready for print and perfectly suited for the trade show floor.

I work with outside vendors to navigate the realities of large print jobs, from material selection to final file handoff. Whether I am managing complex assets or planning the layout for an interactive display, my goal is to maintain brand integrity as it moves from a digital screen into a three-dimensional space.

Branding, Illustration, Data Visualization, Layout, Animation, Print Design,
Large-scale graphics

Company

Inizio Evoke

Tools

Adobe Illustrator, Adobe InDesign, Adobe After Effects, Midjourney, Gemini, ChatGPT

Role

Senior Studio Artist, Designer

Deliverables

I managed the full production for these experiential spaces, starting with environmental graphics like interconnected wall wraps and cohesive booth branding. On the interactive side, I designed custom data visualizations for touch screen panels and built workflows that connected the physical elements to the digital displays. Behind the scenes, I handled the technical production. This included precise file setup, building print mechanicals, creating visual mockups, and advanced image upscaling to ensure every graphic looked flawless when printed at a massive scale.

Below are a few examples of stand out booths that I've worked on.

Booth 2: Genentech (AAN Booth)

The challenge for the American Academy of Neurology booth was to visualize complex neuroscience in a way that was both accurate and visually striking. I took charge of the creative direction for the space, using AI generation tools to push boundaries and find new ways to visualize the human brain. I anchored the entire design around a massive, abstract AI generated brain visual, balancing the fluid shapes with strict brand color guidelines to keep the space premium and cohesive.

Beyond directing the visual concept, I was fully responsible for the hands on technical production and layout. I translated the final artwork into precise print mechanicals spanning separate wall panels.

Booth 3: Neutrogena

Working with Neutrogena required some creative brand management. The booth featured several distinct product lines, each with its own color palette and identity, but they all had to exist within one cohesive space. I managed the visual balance across the booth to ensure the transition between sub brands felt intentional.

A major technical hurdle was the production for the campaign assets featuring Jennifer Garner. To ensure the graphics remained crisp at a massive scale, I used advanced AI upscaling techniques. By rebuilding and enhancing the source artwork, I was able to maintain photographic depth and clarity, ensuring the final print looked flawless even under the harsh lighting of a convention center.

Booth 1: Edwards Life Sciences

For this project, we took a "deep space" sci-fi approach to medical tech. The goal was to make the booth feel like an immersive exploration of outer space rather than a standard medical trade show exhibit. I was responsible for designing and producing all the charts and technical graphics for the interactive panel display. Because the theme relied heavily on a sleek, futuristic aesthetic, the data visualizations needed to look like they belonged on a starship HUD. I focused on clean lines and high-contrast layouts that looked sharp both from a distance and during close-up interaction, ensuring the complex medical data was readable and engaging.

A creative concept is only as strong as its execution. These projects refined my ability to sync a vision with the nuts and bolts of trade show production. From managing vendor specs to integrating digital assets with hardware, I focus on the technical details that keep a booth polished. It is about being both the artist and the producer, making sure every panel, screen, and print functions as seamlessly as it looks.

Takeaways

View Next Project